Neta – the EV brand of China's Hozon Auto, is making its first attempt to sell its vehicles in Mexico this year. The car maker has recently signed several partnerships with dealers and financial institutions in the country to enter the South African market by early Q4 2024.
Hozon Auto was founded in China in 2014 before launching its first production model – the Neta N01 compact SUV in 2018. That historic event also marked the official launch of the Neta EV range, which now includes five all-electric models, including the X SUV. seen below.
Hozon and Neta have expanded operations across Asia in the past two years, followed by plans for a new EV production facility in Brazil to open in 2025. Another expansion includes Kenya in Africa, but the Chinese car manufacturer is focused on a new market – North America, in particular, Mexico.
Neta is ready to deliver its EVs to customers in Mexico
According to a statement from Hozon Auto, it has signed several partnerships in Mexico to bring Neta EVs to local customers this year. Those agreements include BBVA Mexico, the country's largest financial institution, and the Mexican Electric Mobility Association (EMA), the leading investment and financial group in Latin America.
Hozon has also signed a partnership with local dealers in Mexico, who will help sell Neta-brand EVs in Q4 2024. Hozon said its entry into Mexico is an expansion step to accelerate the growth of its market in Central and South America, including the current one. Chile and Ecuador in addition to Brazil mentioned above.
Hozon Auto is the latest Chinese EV brand to enter Mexico, which is currently the only region in North America that allows their sale since its neighbors in the United States and Canada have imposed 100% tariffs on those imports to prevent foreign competition for as long as possible.