Kia has officially launched the 2025 Ray EV in Korea with the same low starting price of less than $21,000. However, the new model year gets more features. With incentives, an entry-level electric car can be purchased for as little as $15,000 (20 million won)
The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV received more than 6,000 reservations in less than a month.
A Kia executive said the New Ray is “the best option for customers waiting for a small entry-level car.” Kia's low-cost EV is among Korea's best-selling electric vehicles.
More than 8,500 Ray EVs were sold in Korea during the first eight months of 2024, surpassing the EV6 at 7,248 and Kia's new EV3 at 5,977.
The Ray is the third best-selling EV in Korea, behind the Tesla Model Y (24,240 units sold this year) and the Hyundai IONIQ 5 (14,662 units sold).
On Wednesday, Kia unveiled the 2025 Ray EV. While the new model has the same low $20,500 (27.35 million won) original price tag, it now comes with more features.
2025 Kia Ray EV prices by trim
Kia said all 2025 Ray EV models include Drive Wise II and the Style package. The Drive Wise package includes several new ADAS features, such as lane departure warning and collision avoidance assistance.
On the other hand, the Style upgrade includes headlights, integrated LED taillights, and more.
The $21,500 price is for 1 Light Chair. The 4-seater Light starts at $21,000 (27.75 million won), while the two-seater model starts at $20,700 (27.45 million won).
With government incentives, the Kia Ray EV can be purchased for as little as $15,000 (20 million won).
| 2025 Kia Ray EV trim | Cost (KRW) | Cost (USD) |
| 4-seats | Light: 27.75 million won Air: 29.55 million won |
$21,000 $22,300 |
| 2-seats | Light: 27.45 million won Air: 27.95 million won |
$20,700 $21,100 |
| 1-seat | Light: 27.35 million won Air: 27.80 million won |
$20,500 $21,000 |
With a 35.2 kWh battery, the small electric car can drive 205 kilometers in Korea. In the city, it can reach 233 kilometers.
With new low-cost models, including the Casper Electric and Kia EV3, Hyundai Motor expects to see EV sales boom in 2025. Kia opened its first EV-only factory last week, where it will build the EV3 and future EV4 models.
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