Ford dealers recently received a significant new incentive to deliver F-150 Lighting. Through the new pilot program, Ford will pay dealers up to $22,500 for every F-150 Lightning model returned from a Retail Replenishment Center.
During Market Day last May, Ford CEO Jim Farley outlined plans to make buying an electric car as easy as possible.
The changes include transparent pricing, a better customer experience, and remote delivery options. In order to get cars into the hands of customers quickly, Ford says it will launch a new Retail Replenishment Centers (RRC) that can deliver EVs in less than ten days.
According to a new report (via CarsDirect), Ford will pay dealers up to $22,500 when they fill F-150 Lightning models from RRC.
From October 15 to November 15, 2024, Ford's new incentive offers dealers $1,000 for every 2024 Lightning F-150 that leaves the fulfillment center.
If the dealer clears more than nine (maximum 15), the incentive increases to $1,500. Throughout the month, sellers can earn up to $22,500.
Ford paid dealers to ship the F-150 Lightning
Ford's dealer note said the program is designed to “continuously evaluate the organization and performance of RRCs” while increasing interoperability.
The incentive applies to all trims except the base F-150 Lightning Pro, which is no longer available for sale.
As CarsDirect he points out, the system can be good and bad for consumers. Some dealers will want to move inventory of the F-150 Lightning at low prices, while others may sell models that are out of stock in the area.
However, this can mean less choice when visiting a retailer. The test program may come as Ford looks to phase out older models ahead of the new 2025 F-150 Lightning.
2024 Ford F-150 Lightning trim |
Starting Price | Distance (EPA-est miles) |
| XLT | $62,995 | 240 |
| Flash | $67,995 | 320 |
| The Lariat | $76,995 | 320 |
| Platinum | $84,995 | 300 |
| Black Platinum | $92,995 | 300 |
Ford has introduced big incentives for an electric truck in recent months. 2024 F-150 Lightning available at 0% APR for 60 months.
In addition, with its new “Ford Power Promise,” all EV buyers get a free Level 2 home charger, and Ford covers the cost of installing it. The offer includes a $2,000 cash incentive with 0% financing.
Are you ready to take advantage of the savings? 2024 models may not last long with 2025MY around the corner. You can find the best deals on Ford's F-150 Lightning near you using our link.
FTC: We use auto affiliate links to earn income. More.
