Nissan unveiled its new EV, an electric sedan, at the Guangzhou auto show this week. The N7 is Nissan's first electric car under its new revitalization strategy back at the Chinese company.
Nissan hopes that the new N7 EV will compete in China
Like most foreign automakers, Nissan is struggling to stay afloat in China as domestic automakers, such as BYD, dominate the market.
Nissan hopes to turn things around after Dongfeng Nissan, a Chinese JV, unveiled the new N7 EV at the Guangzhou Auto Show on Wednesday. The N7 is the first Nissan EV aimed at China as it looks set to return to the world's largest electric vehicle market.
Nissan says the new model will “redefine a new benchmark for China's family of pure electric sedans.” It will be the first model built on Dongfeng Nissan's new dedicated EV platform.
The company promises the new platform offers “a stress-free driving experience, maximum comfort, and a series of smart technologies.”
At 4,930 mm long, 1,895 mm wide, 1,487 mm long, and a 2,915 mm wheelbase, the N7 is slightly longer than the Tesla Model 3 (4,720 mm long, 1848 mm wide, 1,442 mm long, 2,875 mm wheelbase).
You can see Nissan's V-Motion signature in the headlights and front bumper. Inside, the N7's infotainment system is powered by the Qualcomm Snapdragon 8295p processor for a fast, seamless system connection.
Nissan has also partnered with intelligent driving technology leader Momenta to offer an advanced driver assistance system called “Navigate on Autopilot.” The N7 will be equipped with high-speed NOA, city memory NOA, and full-scenario intelligent parking.
The new N7 EV will go on sale in China in the first half of 2025 as Nissan aims to relaunch. Nissan's sales in China fell 5.4% in the first nine months of 2024 after crashing 33% in 2023.
Will the N7 help Nissan revitalize the brand in China, or will they continue to lose out to domestic brands like BYD and NIO? Let us know what you think about the electric sedan in the comments below.
Nissan isn't the only legacy automaker building some EVs in China. Hyundai is launching a new AI-powered EV in China next year as they look to face China's expansion.
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