Tesla uses Foundation Series badges on Cybertrucks to market them as regular trucks


Tesla is converting some Foundation Series Cybertrucks into regular Cybertrucks to sell and sending hundreds of US Cybertrucks to be assembled in Canada as they are having trouble selling them in the US.

There have been several signs recently that Tesla has run out of backorders for the Cybertruck and is now experiencing demand issues.

Earlier this month, we reported that Tesla told workers on the Cybertruck production line at the Gigafactory Texas to take a few days off.

Tesla also reduced the price of the lease and directly discounted the Cybertruck by adding it to its transmission system.

There were many Cybertrucks in inventory available for immediate delivery, including many Foundation Series Cybertrucks:

The Foundation Series were the first Cybertrucks produced and made for reservation owners. Tesla added $20,000 to the price and bundled a bunch of accessories and accessories together.

In October, Tesla switched production to regular, cheaper Cybertrucks, but now we're learning that Tesla is still holding on to more Foundation Series trucks.

The automaker is now even planning to de-Foundation Series other Cybertrucks, according to a source familiar with the matter and documents obtained by Cybertrucks. Electrek.

On top of Tesla's plethora of features and accessories that add $20,000 to the Foundation Series Cybertruck, the cars also have special laser-engraved badges on the exterior of the car and Foundation badges on the inside of the dash.

Tesla sends Cybertrucks to service and collision centers around the US to remove those to sell as a regular Cybertruck for $20,000 less.

Sources familiar with the matter also confirmed that Tesla plans to convert more than 800 Cybertrucks to assemble them for the Canadian market and ship them to Canada, where Tesla believes they have a better chance of selling them.

All these efforts are putting a lot of pressure on Tesla's factory workers and collisions – leading to long waits for owners.

Electrek's Take

The Cybertruck quickly became the best-selling electric truck in the US. That's an impressive feat, but I think many Tesla fans are too quick to call the car program a success based on that fact.

Cybertruck achieved that thanks to age-old demand and over a million bookings. After that, it went through all the booking backlogs in less than a year and delivered only about 40,000-50,000.

I think Tesla is having problems selling the Cybertruck in the US now and they misjudged the demand for the Foundation Series.

Next year will be the true test of the Cybertruck program. We will see how there is justice in the market without years of backlog.

Tesla will have a cheaper $61,000 RWD Cybertruck, which will help with demand, but I still think Tesla may have problems with enough demand to sell 250,000 a year, which was Tesla's goal. Musk even suggested it could go up to 500,000 a year, but that sounds unlikely now.

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