https://www.youtube.com/watch?v=xowningj2xeemi
When Lindsey Perkins, communications and marketing director, got the news that the Department of Energy had chosen to fund America's bid for a nationwide education campaign, she was excited. This was the first marketing campaign of the scale he understood that he would have a chance to take out since he started with a nonprofit.
“It's a dream come true. Not all proposals get funded, especially the ones you've worked for from the beginning,” said Lindsey.
As part of his vision, he connected to America and promised to interview 10 drivers on camera, five in English and five in Spanish, and share their stories and a digital advertising campaign. He envisioned getting EV drivers from all walks of life to make sure the campaign is representative of the country.
To achieve the goals of the project, Lindsey created a new role in the Communications Department for someone responsible for video content and found the right person to fill the position. He also hired a new team member to develop the organization's communications activities and help make education efforts across the country possible.
In October, the DoEE sent a letter to end nearly $3 million in funding for about one year of the three-year campaign. Aside from concerns about the future of the organization and His staff, Lindsey mourns the loss of what was to come.
“It's devastating and disgusting to have this wonderful, beautiful, impactful project come to a sudden halt,” Lindsey said. “I'm proud of my team and the work we've done, and it's important work. People's health is on the line, pollution-related diseases are decreasing, and we're reducing extreme weather.”
The plug in the American media group has sprinkled three EV driving stories so far: A family of seven in Texas, A woman with her “sexy mom” car in Geoauthorityagain A young outdoorsman in Washington with road trips and camps in his EV. The group has already stopped online advertising campaigns to promote the videos despite the campaign's strong performance, which now limits the number of people the videos can reach.
If the plug in America loses the money of Doe forever and can't get more money quickly, the organization will not have the resources to write these important stories, or do nothing that is not idle, and will not be able to save the jobs where this project has created.
“EVS improves lives, and we want to make sure everyone has a chance to experience that,” Lindsey said. “We have been working hard to find people who use their EVS in all kinds of ways, representing rural and urban areas, different types of vehicles, car owners and home owners.”
Lindsey at her local NDEM event in Texas
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