As we call 2024, Xpengng founder and CEO He Xiaopeng is preparing for the big stage of 2025. An EV executive sent an internal letter to Xpengng employees outlining the company's key goals for the coming year, urging everyone to prepare for fierce competition in the EV segment and predicting an imminent price war.
In the last hours of 2024, Xpengng Motors ($XPEV) is working as one of the EV leaders in China. We at Electrek have talked about the rise of the automaker, especially since it has increased the availability of its EV in global markets such as Europe.
Xpeng's portfolio currently consists of seven all-electric models, including the new MONA M03 launched in 2024. Additionally, the company has developed its own network of EV chargers and autonomous driving technology. It also has a business arm dedicated to eVTOL air travel, including a prototype flying car.
In 2025, Xpengg Motors looks set to continue building on the momentum it has gained in recent years. However, the company's founder and CEO conveyed that there is still room for improvement for the car company to remain competitive and, in many ways, lead the industry in China.
Xpeng starts in 2025 to become #1 overseas
Many businesses may go down and close for a few days to mourn 2025, but Xpengng founder and CEO He Xiaopeng remains in a daze. CnEPPost.
In the letter, Xiaopeng outlined the company's goals for the coming year and long-term goals to continue growing globally in hopes of becoming a household name in EVs. To get there, Xpengng's founder said the company needs to be strong as he predicts that China's EV industry will enter the phase of completion between 2025 and 2027. Therefore, he warned his staff to prepare for a tough competition next year, until he reaches his destination. a bold prediction. According to the internal letter:
The market will see intense competition in 2025, and I can even boldly predict that the price war will ignite from January.
Innovation and efficiency will be key pillars of Xpeng's future strategy to remain a leader in EVs in 2025 and beyond. Xiaopeng told employees that car companies without new technologies and core competencies, such as comprehensive R&D and marketing skills, will lose their chance for continued growth. This could lead to a collapse into nothingness, as Xiaopeng warned, in the next three years since China's EV market has become so saturated.
New Energy Vehicle (NEV) adoption continues to rise overseas, but the influx of similar EV styles and configurations will create more competition and a significant need to stand out. Here are some additional goals for 2025 explained by Xpeng CEO in the letter:
- In the next three years, Xpeng needs to develop “system skills.
- The company should increase its capacity limit through innovation, find full capacity at the bottom limit, and achieve balance.
- In the next 10 years, Xiaopeng wants to become the world's leading AI car company in products, business, planning and global trade.
- The company plans to introduce a new model or facelift almost every quarter through 2025.
- Expand employment to more than 6,000 new employees next year.
- Xpeng 2025 will be the year Xpeng's internationalization strategy will be fully accelerated.
- Xpeng has already entered 30 countries and regions but aims to exceed 60 by the end of 2025.
Although China is its home and most prominent market, Xpeng's CEO sees big plans for the product on a global level. The 2025 goal of “fully accelerating” internationalization is the first step in Xiaopeng's strategy to gain a share of the company's sales from overseas while becoming the No. 1 Chinese NEV brand in mid-to-high end sales share within the next decade.
He Xiaopeng told the staff that global expansion requires close cooperation between international and domestic partners in all departments to achieve the stated goals. In the letter, Xiaopoeng called Xpeng's strength in unique products and adjacent technologies as “bullets” that, when arranged more systematically, will reach Xpeng in the 2025 elimination round and into the qualifying round of China.
All eyes are on 2025 as Xpeng remains one of the key Chinese automakers to watch.
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