The promise of “Ford Power has” focused on drivers that can easily charge at home – there is still fruit hanging fruit for EV sales. It is active.
Selling electric cars would always be challenging, especially US products established as a Ford and Chevrolet. They need a lot of meaning by sellers who are not familiar with Evs; Not all shopper live where charging will be easier and easier; and myths and myths are a lot.
Lastly summer, Ford survey received visions of EV driving tomb was the most demanding than the EV owners – and both were more demanded than the real EV reality used.
Dealing with these challenges, last year Ford's ford “Ford Power has promised,” Marketing Packet and Support to sue EV-curious purchases (“ITTERSERS”) over the purchase and driving electric car.
The promise program was first announced on September 2024, and Ford revealed that its best quarter EV in Q4-2024 program awareness. Ford expanded a program many times, recently June 30, 2025. At the beginning of April 2025, the Great Britain and Northern Ireland launched Northern Ireland.
The Promise of Ford Power in the US has four main features:
- Ford will supply consumers at the free home charge and free free entries
- Ford's Book Fack Network Charges Fights to drive trips by driving between charging channels from many stations from many networks, including Tesla supercharger
- Ford allows its batteries to EV 8 years or 100,000 miles
- The Ford says it provides 24/7 access to EV advisers to answer owners' questions as it appears
“Home is where the case is”
Because the car buyers do not have a gas pump in their garage, the idea of re-rehabilitation at Home is always accurate. However, about 80% of EV kilometers from the charging and home or working on social charging stations, no matter 240-volt ac level 2 or DC rapid charges of road trip.
For Ford, new car consumers cannot charge home are the low-drawn fruit between EV consumers. With the weight of new cars around $ 47,000, only homes now have enough money to get a new car from the original.
Of families that can Valent Veection, Escleent's 2021 “''” AV Formally was “completely available for five of five donated parking on the road park. The parking may be more than 100 meters from some form of electricity supply, usually very close. That makes the installation of the highest quality channel that is possible, although each of the installation details will vary greatly.
Ford will not include all situations; The installation of “General” can add a break to a home panel to get a 240-volt cycle. It will not cover to run the highest amperage power from the curb to the house, for example. But tens of millions of homes should be able to take advantage of that regular installation, no matter what.
Focus on Renewing All Night
On December of December Power Promotion, Martin Delonis, EVS Techniques manager, said half of the new car buyers are well prepared for the home charge. “Home is where the case is,” he said, he said it as a mantra to help those who did not hesitate to understand that it is, they will not be able to hunt community channels.
Delonis said company merchants, especially their merchants, are encouraged to emphasize plus nights resumed. Those involving off-peak reductions or issuing prices for deductive eev-Chases; a little responsibility for the house (and an electrical grid) during sleep; and the benefits of being “a full tank” every morning.
Ford's electrical values covered by this program 11.3 KW Width of Mach-e Crossover Suplity and E-Transit Delivery van, and 19.2 KW with FI-150 Truck Focking Putupup.
The final proof of Ford Evs who cannot use free home support and free installation for domestic charging, given discount instead – early $ 2000, now $ 1,000. Delonis noted that all other material items (a Bluecharge network, 24/27 aid line, battery warranty, etc.) We apply to those consumers. However, a free charge station is obviously the largest sauure in the programs.
It is good to recognize Ford is not the only manufacturer providing free charge station and regular installation. According to 2024 2025 Ioniq 5 ionovback 20
Consumers who can enter a home charge may choose $ 400 credit for the public charging for two years in work network Stations. The offer is like one and ran in late 2023 three different models.
The most powerful sales of showing
After cancel the SUV electric electric electric with an electric electric system on August 2024, EVS Ford line is now well established in the market. That's another way to say that he has not been dust for any new cars for a while. But its EV sales has grown firmly, and the company says that the power is the power we are a big driver of those rises. It is clearly explained that its highest sales in Q4 last year increases the program awareness, introducing a few weeks earlier.
Ford sold 30,176 ESS in that quarter, for 97,865 sold throughout 2024. The first quarter of 2025 saw the sale of 22,550 thousand; 11,60707 Mach-ES “Despite a limited formulation.” However, he said, “The year of the 2025 Mastang Mach-Esv is now on the go and will make lots to sell lots in April.”
The Ford power promise is given to all US Sellers 2024 and 2025 Ford Mach-e Crosniover Suvs, F-150 Pickups full of full size, along with vents e-Transit Vans. It does not apply to the purchase of a small plug-in derog-in-drid interest interests. Details is less different in Great Britain and Northern Ireland; There, the Ford sells Mach-e and e-Transit models, but only vov SUV SUVs are developed in the Volkswagen MEB platform, I (European) Explorer NCAPr.
The article attracts the original piece of Electric Power Research Institute, or EIs, a private, non-profit organization of the US electric utility industry.
Additional Sources:
- Ford Consumer Site: The promise of human nature
- Ford Ford, Apr 1, 2025: Ford Pickups begin with the priority over 20 years; The sale of Q1 US Retail is growing, led to f, fat series and bronco
- Ford Jan 3, 2025: USA shopping Ford shopping in the fastest finish line in 2024, led by trucks, interest cars, electrical vehicles and Lincoln
- Ford Media Release, Sep 30, 2024: The Promise of Ford Power Provides electric cars for new confidence